Google “Slap” and WordPress “Whack”
The network marketing industry is getting it from all sides recently. Google is shutting down many accounts that are targeting “opportunity sites” and slapping the owner by shutting down their accounts. It now looks like WordPress is getting into the game and “Whacking” or shutting down sites that do the same. The WordPress “Whack” puts the Network Marketing industry in the same category as the affiliate industry. WordPress defines network marketing as the same as affiliate marketing:
“Affiliate marketing blogs: Blogs with the primary purpose of driving traffic to affiliate programs and get-rich-quick schemes (”Make six figures from home!!”, “20 easy steps to top profits!!”, etc). This includes multi-level marketing (MLM) blogs and pyramid schemes. To be clear, people writing their own original book, movie or game reviews and linking them to Amazon, or people linking to their own products on Etsy do NOT fall into this category.”
Seems this trouble on the net is focused more on the “affiliate sites” more than the Network Marketing industry per se, but Google and WordPress lump them both together. Very sad and
troubling for network marketers because these two business models are very different.
Ok so what do you do if you are in the Network Marketing or MLM business and you have a WordPress Blog and don’t want to get “Whacked?”
First, you will not have to worry if you are hosting your own blog as this only pertains to the free WordPress accounts. Consider hosting your own site.
Second, if your posts and site is heavy with company promotion and not quality content you are setting yourself up for trouble.
Third, make sure you save all your content as WordPress comes without warning.
and Fourth, I say speak up to Google and WordPress. These companies need to exclude and change their definitions of the Network Marketing and MLM industries from their cureent definition.
Good luck!
Tom Jordan
www.thomascjordan.com
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